Privacy policy

Last modification date: 06/05/2024

We are committed to ensuring that the collection and processing of your data, carried out from the La Marque Zone website, comply with the General Data Protection Regulation (GDPR) and the Data Protection Act. This policy informs you about how La Marque Zone, its subcontractors, and any potential partners process your personal data. This policy applies in particular to customers and users of La Marque Zone's offers and services. It may be supplemented by specific information provided to the user regarding a particular offer or service.

 

Cookies

A cookie is a small computer file, a tracker, deposited and read for example when consulting a website. The use of these tools is subject to your consent as long as they are not strictly necessary for the operation of the relevant site.

 

Protection against SPAM

In order to filter messages recognized as spam via contact forms, we use a data analysis service: reCAPTCHA. The use of these forms implies acceptance of the privacy policies specific to these services, described below. Google reCAPTCHA (Google Ireland Limited) is a service for protecting form inputs on our site. It is used to differentiate between inputs made by a human being and automated abuse. The use of reCAPTCHA is subject to the Privacy Policy and Terms of Use of Google Ireland Limited. 
Data transmitted: cookies and usage data. 
Processing location: Ireland.

 

Form and online service

Each form or online service limits the collection of personal data to the strict minimum (data minimization) and notably indicates:

  • the data controller and the purposes of collecting this data (purposes);
  • the mandatory or optional nature of collecting this data for managing your request and recalling the categories of data processed;
  • the recipients of the data (only La Marque Zone in principle, unless specified in the form when transmission to a third party is necessary to manage your request);
  • the data retention period;
  • the possible existence of data transfers outside the European Union or automated decision-making;
  • your rights regarding data protection and how to exercise them with the CNIL (French Data Protection Authority).

Personal data collected as part of the services offered on the La Marque Zone website is processed using secure protocols and allows La Marque Zone to manage requests received in its computer applications.

 

What are your rights?

You have the right to access, rectify, and delete data concerning you. You can request the portability of this data. You also have the right to object to or request the limitation of processing. Additionally, you can issue directives on the retention, deletion, or communication of your personal data after your death.

 

How to exercise your rights?

You can exercise your rights and contact La Marque Zone at any time at the addresses below, with a copy of your identity document if you exercise your rights, unless the information provided in your request allows you to be identified with certainty by signed mail to the following address:

La Marque Zone, 1 Boulevard Albert Thomas, 56100 LORIENT

If you do not receive an adequate response, you have the option to file a complaint with the French Data Protection Authority (CNIL).

 

Purposes of processing your personal data

La Marque Zone processes personal data only for specific, explicit, and legitimate purposes. La Marque Zone does not process this data in a manner incompatible with these purposes. For this purpose, the purposes pursued by La Marque Zone are as follows:
 

Processing of contact form data

The collection, transmission, and recording of data to contact the company:

  • Sending an email response
  • Management of quotes and orders

 

Processing of account creation form data

The collection, transmission, and recording of data to create an account:
Sending an email response

 

Order management and customer relationship

La Marque Zone requires information about you for the management of your orders and their follow-up (for example, deliveries), invoices, accounting, and in particular the management of customer accounts, monitoring customer relations such as conducting satisfaction surveys, handling complaints, and after-sales service.

 

Payment of your orders and payment details

When you pay on our site, your payments are secure. La Marque Zone does not collect your payment data. All of your banking details are collected solely by our certified PCI-DSS payment service provider (Be2bill), which ensures the security of payments. When you pay for an order, the card used for payment is retained for the time necessary for the transaction and then for a period of 13 months from the payment date to ensure proof of the transaction and combat payment card fraud.

 

Customer knowledge and site audience statistics

We may use data to better understand our customers or for statistical purposes to analyze the activity of our site and improve the services we offer. We measure audience, for example, the number of page views, the number of site visits, as well as visitor activity on the site and their frequency of return.

 

Sending messages by email

Following the creation of your account and if you have not objected, you may receive information and offers from us by electronic communication (email). We measure the opening rate of our electronic communications to better tailor them to your needs.

 

What data is processed?


La Marque Zone only processes data or categories of data if it is strictly necessary for the intended purpose. You can find information on these purposes above. La Marque Zone processes the following categories of data:

  • Identity data: First name, last name, company profile …
  • Contact data: Email, postal address, phone number …
  • Login data: Client connection logs, order history 
  • Content data: Transactional emails, invoices …
  • Location data

 


Who are the recipients of your data?


The collected data is intended for the internal services of the site and its subcontractors. The processed data may also be transmitted to competent authorities, at their request, as part of judicial procedures, judicial investigations, and requests for information from authorities or to comply with other legal obligations.

 

Subcontractors Services Outside EU?
Shopify Website hosting No
Google Analytics Statistical tool No
Colissimo Parcel sending and delivery services No
Chronopost Parcel sending and delivery services No
Shopify Payments Secure banking payment solution No

 

How are your data secured?


La Marque Zone ensures that your data is processed securely and confidentially, even when certain operations are carried out by subcontractors. For this purpose, appropriate technical and organizational measures to prevent loss, misuse, alteration, and deletion of your personal data are implemented. These measures are adapted according to the sensitivity level of the processed data and the level of risk posed by the processing or its implementation.


Data retention period


The administrative utility period (AUP) is the period during which archived documents, data, or information must be retained and kept in a state to be consulted and used, either by those who produced them or by archival services. Below are the administrative utility periods (AUP) applicable to the main procedures managed by La Marque Zone. The AUP covers the duration of retention in active databases and internal archives.

 

Procedures AUP
Processing of newsletter subscription form data 3 years
Processing of registration form data 3 years
Processing of contact form data 3 years
Deletion of customer account if inactive (no purchase) 3 years
Contacting the data processing officer 3 years

 


Changes to the data protection policy


This personal data protection policy may evolve.

 

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